LinkedIn is the #1 place to showcase your Career Personal Branding! LinkedIn currently has over 660 million registered users, with 303 million of them being active on a monthly basis. Job seekers often spend too much time worrying over their resume and not enough time curating their brand on LinkedIn! 100% of recruiters and hiring managers will look at your LinkedIn profile before bringing you on to their team. You want your resume to get just enough attention for someone to take a look at your LinkedIn profile, where you can really start to stand out from the crowd of other applicants. 

If you haven’t looked at your LinkedIn in a while, now is the time. It is time to make sure that your information is not only up to date, but is also expressed in a way that reflects who you are and where you are going. Is your profile showcasing your best self and highest accomplishments? Take some time to think long and hard about what you are most proud of and what that says about you. This is the place to show your potential employers what you have to offer! 

One of the best places to deliver your personalized marketing is in the About Me section of your profile. Make sure this is a first-person narrative that communicates who you are and what you are about. This is a chance to think creatively- rather than simply listing your current position and employer, perhaps you can share the strengths you bring to that position and what you are learning there, or talk about your values and how they are complemented in your work. Get people curious about who you are and keep them interested! Whatever you do, emphasize your strengths, keep it to-the-point, and be yourself. 

See you on LinkedIn!